For the Star of the Story
Fable by Justin Alexander brings the magic of weddings and the wonder of childhood together in a collection of flower girl dresses made the littlest stars of the ceremony.
Created by the team behind Justin Alexander, each dress brings the craftsmanship and attention to detail of bridal design to a collection made especially for flower girls. Bridal inspired details and heirloom quality finishes make every piece feel special, while celebrating her own part in the day.
More than a dress, each piece becomes a keepsake of a family’s special moments, made to be cherished across generations and woven into your ever unfolding story.

Meet Luma
Every flower girl deserves to feel like the star of the story. Luma is a tiny, winged fawn who brings courage, wonder and a little magic wherever she goes. In her beautifully illustrated storybook, discover how Shirley’s wish brought Luma’s wings to life and made her a special friend to flower girls everywhere. Read the story together before the wedding, then keep Luma close with a soft plushie to cuddle long after the last petal falls.
PREORDER LUMA PLUSHIE
Luma and the Flower Girl's Wish
Once upon a wedding day, a girl named Shirley experienced the magic of being a flower girl and wished for every flower girl to feel that same joy. Her wish brought the wings of a little fawn named Luma to life. Luma promised to carry her wish from one flower girl to the next. Now she’s here to bring a little magic to yours, too. Personalizable with her name and picture, this beautifully illustrated storybook is made to be read together before the wedding and treasured forever.
PREORDER STORYBOOK
