Now & Forever

Spring/Summer 2026

BROWSE WEDDING DRESSES

Spring/Summer 2026

Celebrating love's transformative power with timeless elegance and modern romance, Now & Forever is a collection designed to empower and enchant. Flirty silhouettes, romantic details, and sparkling textures offer something for every bride.

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Collection

Sincerity Bridal Style 44540 Stretch Crepe Fit and Flare Gown with Sequined Lace Appliqués
Stretch Crepe Fit and Flare Gown with Sequined Lace Appliqués

STYLE: 44540

Sincerity Bridal Style 44563 Allover Beaded Tulle Fit & Flare Gown with Scoop Neckline
Allover Beaded Tulle Fit & Flare Gown with Scoop Neckline

STYLE: 44563

Sincerity Bridal Style 44555 Organza Jacquard Ballgown with Asymmetrical Tiered Ruffled Skirt
Organza Jacquard Ballgown with Asymmetrical Tiered Ruffled Skirt

STYLE: 44555

Sincerity Bridal Style 44558 Mikado Ballgown with Modern Seaming and Box Pleated Skirt
Mikado Ballgown with Modern Seaming and Box Pleated Skirt

STYLE: 44558

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Lasting Trends

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Romantic Clean Styling

Fall in love with a wedding dress that is simply chic.

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Enchanting Fairytale Looks

For a timeless and classic wedding day look, the A-line silhouette is the perfect style.

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Belle In A Ball Gown

A ball gown wedding dress will bring the magic to your unforgettable day.

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T&G + VOW

For every T&G accessory sold we will be donating $10 of the sale to VOW for girls. Every girl has the right to love on her own terms. Take a vow with us to end child marriage.

Sincerity Dresses

 

The Sincerity dress collection by Justin Alexander is for the bride who has always dreamed of her own fairytale wedding. Every detail infused in our classic wedding gowns emphasizes both magic and romance. Delicate lace, flowing veils, pearl accents, and elegant sleeves bring beauty and glamor to every inch of these gowns. Whether you’re looking for charming country bride dresses or jaw-dropping ballroom looks to make you feel like a princess, you can find your storybook ending with Justin Alexander’s Sincerity dresses. Explore the collection today and find a bridal retailer near you to try on your dream wedding gown in person.