The Justin Alexander Group Presents an Exciting Bridal Experience:

Dancing into Forever

JUSTIN ALEXANDER HAS TAKEN A TURN ON NEW YORK BRIDAL FASHION WEEK!

New York City Ballet (NYCB) Principal dancer Tiler Peck presents Dancing Into Forever in partnership with Justin Alexander’s Spring/Summer 2022 New York Bridal Fashion Week presentation. The ballet dance, directed, choreographed and starring Peck along with NYCB dancer Roman Mejia, was inspired by the emotions of engagement during the pandemic. The cinematic experience intends to provide hope for brides-to-be and the future of weddings. 

Brides today face wedding delays, cancellations and frustrations. The 8-minute dance was created to show the reality of being a bride during the pandemic in an artistic, yet relatable way. The dance includes scenes at home, in a bridal boutique, at city hall, inside of a wedding venue and finally, at the wedding reception. 

We commissioned the dance to demonstrate their empathy and understanding of the ups and downs of wedding planning during a pandemic. Justin Alexander Warshaw, CEO/Creative Director, relates to this project personally as he recently got engaged himself earlier this year to girlfriend, Kelsey Turchi. 

“We wanted to create something that inspires to-be-weds and retailers around the world,” Warshaw said. “This dance was created to provide hope for the future of weddings and to show brides that in the end, love always wins. “Tiler Peck is known as the most musical ballerina who can create a connection to her audience in a moment.  We are so lucky to have her and the very talented Roman Mejia bringing this story to life.”

“I loved collaborating with Justin and challenging myself to create, act and dance a story that encompassed all of the mixed emotions that brides-to-be (like my sister!) have been feeling during this challenging time,” says Peck. 

The dresses Tiler wore in this presentation, can be found on our website. 

We hope you enjoy Dancing Into Forever!