The Justin Alexander Spring Summer 2025 "Verses in Contrast" collection redefines bridal. Inspired by dimension and texture, fresh brocades, 3D florals, sheer satins, and charmeuse fabrics are introduced this season. With the launch of the latest collection, Justin Alexander Signature is ready to offer a groundbreaking perspective on bridal, proving that the sanctity of marriage traditions and vibrancy of modern innovation can not only coexist, but thrive together.

A curated collection of gowns transformed into art by Milan-based Street artist Gioele Corradengo. This campaign aims to rejuvenate and reframe the concept of marriage, making it relevant and cool for today's generation. It's about bridal fashion that honors the traditions of marriage while taking a bold step into the future. "Verses in Contrast" resonates with the message that modern and traditional, bold and delicate, can not only coexist but thrive together.

The collaboration with Gioele Corradengo serves to amplify this vision, the conjunction challenges us to look beyond the conventional, to find harmony in contrast, and to celebrate the beauty of merging worlds.

As part of the campaign, we partnered with Sexsdreams to craft an exciting series of canvases. These one-of-a-kind pieces were a combination of Sexsdreams inspiration for the campaign and his signature work. All proceeds then benefitted VOW for Girls.

Milan witnessed a spectacular runway show, breathing life into the campaign. The event showcased not only the new Spring/Summer 2025 collection but also featured iconic dresses from the current Fall/Winter 2024 collection, adorned with unique accessories and intricate embroidery. A thrilling suprise awaited guests: Sexsdreams and Justin Warshaw orchestrated a guerilla-style stunt, where a live graffiti act unfolded on some of the dresses. The fusion of fashion, art, creativity left an indelible mark on the runway, captivating all who attended, including high-profile press and influencers.