We want our brides to feel at ease and excited for the moment they say "Yes!" Which is why our gowns are the perfect match for those brides looking for a bridal dress that not only fits your size, but your style, personality, and wedding day feel. With inclusive sizes from 0-30, anyone can feel like the most beautiful version of themselves on their wedding day. This guide is for those who are just starting the bridal dress shopping process, or those who will be heading to their appointment soon! Here are some tips we think you should know before you go!

1. Explore and Discover

Get inspired and find ways for you to create mood boards or save pictures to find wedding gowns that speak to you. Instagram and Pinterest are a great place to start looking for real bride inspiration. While you may have had the chance to share your inspiration with your store prior to your appointment, make sure to have them handy for your stylist to see! You can easily save your favorites if you head to any of our brands' websites and create an account! From there, you’ll be able to save your favorites to come back to later.  

2. Open Mind

Kiss your comfort zone goodbye and try on various styles, silhouettes, fabrics, and colorways that your stylist (or you!) may pull along the way. From off-the-shoulder to v-neck, satin to crepe, fit and flare to ball gown, you'll be able to sift through the different features on multiple styles that you may or may not fall in love with. Try not to be so set in stone on specific details, as your stylist is there as a guide to help you find “The One.” Trust their recommendations and enjoy trying on a variety of shapes, silhouettes, and fabrics! 

3. The Right Crowd

It’s finally time to invite people for your wedding dress shopping appointment. While everyone will be so excited to see you in a bridal dress and be quick to give their opinions, try to invite only those that not only are excited to be there with you but are supportive of your dream wedding gown and day. Don't forget to ask your retailer how many guests they allow with you at your appointment. At the end of the day, it’s your wedding day and whatever makes you feel most like yourself, comfortable, and beautiful is what is the most important!  

4. The Small Things

Your stylist will be assisting you in and out of every dress, be sure to wear comfortable undergarments, such as your favorite nude strapless bra, shapewear, or nude underwear. To help find your wedding dress, we recommend bringing a pair of heels with a similar height that you plan to wear on your wedding day and some hair ties and bobby pins could help you while changing in and out of bridal gowns. Having some pins will allow you to style your hair in a similar way you’ll be wearing on your wedding day, to get the full picture when you find your dream bridal dress.

5. Trust your Instincts 

Enjoy this part of your wedding journey and keep in mind that this is supposed to be fun and stress-free. Relax and let the stylist help guide you to finding YOUR bridal dress! 

Ready to find the gown of your dreams?

Explore our brands, Justin Alexander, Justin Alexander Signature, Adore by Justin Alexander, Lillian West and Sincerity to find more about each of them! Find an upcoming Trunk Show near you to try on our gowns at a retailer near you. Lastly, don’t forget to follow our brands on Instagram, TikTok, and Pinterest for more bridal content and inspiration!

FIND YOUR NEAREST STORE HERE!