Justin Alexander Celebrates the Wedding Industry with Spectacular Event in Rome
Step inside “Delivering on a Dream” — Justin Alexander’s destination event for bridal partners — featuring a wedding for the wedding industry and a look at the newest designs from the company's collection of brands.
We at Justin Alexander had a bold idea — to host a wedding. Now, before you start imagining a couple exchanging vows, let us clarify: there was no couple at our March 15 Rome event, but there was plenty of love and celebration to go around at our wedding celebration for the bridal industry.
The night unfolded beautifully, with all the signature moments that make these occasions so magical. We kicked things off with welcome drinks with Lillian West, followed by a heartfelt ceremony with Justin Alexander, readings that touched the soul, and, of course, an aperitivo to get everyone in the celebratory spirit with Sincerity. Dinner with Justin Alexander Signature followed, accompanied by speeches that made us laugh, cry, and feel immensely grateful for the incredible people in our industry. And what would a wedding celebration be without a cake? We had a show-stopping one, of course, which led into the perfect party with Adore by Justin Alexander to wrap up the evening.
But this wasn’t just any ordinary event. To make it unforgettable, we brought in a few surprises for our guests. We were honored by performances from renowned celebrity singer, Diana Del Bufalo, and opera singer and former Miss America, Nia Franklin, filling the evening with the kind of magic that only music can create. And, naturally, we couldn’t pass up the chance to showcase some of our latest collections, which made their own statements throughout the night.
At its core, the event was a tribute to the remarkable work happening behind the scenes in the wedding industry. From the boutiques to the planners, photographers, media, and beyond — each professional plays a vital role in helping couples in love realize their dream day. This night was a way for us to celebrate that teamwork and dedication, while also toasting our own contributions to this beautiful industry.
We believe in the power of celebration, in coming together to honor the work we do, and in acknowledging the passion and commitment that drives us all. And what better way to do that than with a wedding-inspired extravaganza that honored the true spirit of our craft?
Thank you to everyone who made the night truly unforgettable. Here's to many more moments to celebrate the dreams we help create — together!
Would you like to see even more from Delivering on a Dream? Check out the video below for an exclusive behind-the-scenes look.